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Jennifer Kidd

Marketing Manager, NAM & LAC

Ethoca (A Mastercard Company)

English, French (Basic level)

10+

Years of Experience:

I can speak:

Banking & Financial Services

Location:

Toronto, ON, Canada

Jennifer is best described as a Marketing Generalist with over a decade of experience in Marketing, Sales and Account Management. Her current role focuses on B2B marketing strategy and execution for NAM & LAC including multi-channel campaign management, demand generation, digital marketing, lead nurturing, reporting and technologies, events management and budgeting. She is very detail oriented and enjoys leveraging marketing technologies to drill down into the success of various marketing campaigns to see the ROI on our initiatives. Jennifer's previous roles have allowed her to gain experience in B2C Marketing, Sales and Account Management both for regional and global organizations.

Other Information

Business Administration, Marketing. Honours Diploma from Durham College (2006-2009)

Education:

Industry Knowledge:

Banking & Financial Services, Real Estate, Entertainment

Past Experience:

JLL, National Marketing Manager - Industrial
The Second City Training Centre, Marketing & Promotions Manager
Global Furniture Group (Canada), Marketing Coordinator
Zentra Computer Technologies, Marketing, Inside Sales and Account Executive

Expertise:

B2B and B2C Marketing Budget and Strategy, Demand Generation, Lead Nurturing, Events Management, Social Media, SEM, Reporting and Technologies (Salesforce, HubSpot, PowerBI, Analytics)